Argylers: Your Most Valuable Least Visible Metric
Uh-oh. A red chart. I hate seeing red charts. Why can’t my dashboard always be green? Turns out, this red chart isn’t that bad. We’ve been changing up our social strategy here at Argyle by publishing...
View ArticleThe Analyst and the Community Manager: A Fable
An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I...
View ArticleAge, Gender and Social Media Strategy: Audience Analytics for B2B
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy,...
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